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APEX: Living up to a lofty name
NASHVILLE, TN/MARCH 15, 2005 - Can a company that follows the followers live up to its own name? With the help of IOMI training, Mark Duke, owner of APEX & Robert E. Lee Moving and Storage Co., Inc. not only thinks it, he has declared a resounding "no more" to business as usual.
"A light bulb went on in my head today. We do what we do the way we do because that's how everyone else in our industry does it. But no more. Thanks to your seminar, we're going to do it a much better way and we're not going to be afraid to blaze our own trails and be different," commented Duke after three day with IOMI instructor Ed Katz of the International Office Moving Institute. The veteran owner of a family business believes IOMI training will give him the competitive edge he needs to overcome the price-driven Nashville market.
"The Apex team is sharp and focused. They see the value in an estimating formula that balances the daily struggles between sales and operations when no matter who figures how many trucks and how many men for how long, the number will be the same. That's a big confidence booster," said Katz. "They also see the value in applying more efficient methods that reduce the risk of damage, disruption, and downtime, and make customers happy. Now Apex has the tools to live up to their name."
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Can training actually be this much fun? Mark Duke, left, owner of APEX & Robert E. Lee Moving and Storage, Tom Langdon, Apex sales and behind him, Heath Carr, operations manager in the center photo, and William Chambers, operations, find that handling difficult situations by role playing can be a lot of laughs.
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I've been in the moving industry for 44 years and I've taken a lot of seminars. Ed's seminar on office moving was by far the best one I've ever attended. It was so beneficial! He is such an incredible presenter.
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Using miniature furniture and a simulated moving van floor, supervisors Shawn Beck, left, and Clyde Gibbs practice a fast, simple yet efficient loading method that significantly reduces the risk of damage.
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IOMI's Ed Katz teaches Apex employees methods and techniques they can use to gain a competitive edge in the Nashville market.
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Tom Langdon, Tim England, sales, William Chambers, operations, and Chris Jones, sales, prove that no matter who figures an office move using IOMI's propriatary formula, the estimate will be the same.
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Apex employees learn how to protect glass entry doors and the furntiture passing through them with their new Mat-A-Doors®.
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One reason landlords and tenants love Apex is the way they protect elevator entrances and reception room doors. Here Apex stands out in the marketplace using one of their 10 decaled sets of Mat-A-Doors® before commencing a move.
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A light bulb went on in my head today. We do what we do the way we do because that's how everyone else in our industry does it. But no more, Ed. Thanks to your seminar, we're going to do it a much better way and we're not going to be afraid to blaze our own trails and be different.
Mark Duke, president
APEX & Robert E. Lee
Moving and Storage Co., Inc.
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| Comments from Attendees
I was engrossed in the entire 3-day seminar. Every aspect was both entertaining and informative. Tom Langdon
I was blessed to attend the seminar. Thanks to Ed, I now have the confidence of knowing that I can give accurate estimates. The tools that he taught us will enable us to outsell and outmarket our competition. Chris Jones, sales
Ed, the seminar was great. I got a lot more than I expected. You're still underselling and over delivering. Thanks again for a great seminar. Mark A. Duke, president, Apex and Robert E. Lee Moving and Storage
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