|ORLANDO, FL - With the housing market downturn sharply cutting revenues, nearly 100 members of the Florida Movers and Warehousemen's Association (FMWA) wanted to hear what Ed Katz had to say about creating a profitable office moving business. Katz, head of the International Office Moving Institute (IOMI) shared the pros and cons of diversifying services.
Members from all over the Sunshine State converged on Orlando's Windham Hotel Jan 17 and 18 for the trade association's 2008 annual
conference. As his first official act as this year's chairman, Randy Browning introduced Katz.
Despite turning down the lights for his slide presentation, which followed lunch, Katz' ability to keep the room awake said as much for his skill as a speaker as for his choice of topics.
"Everyone had eyes forward at all times," said Mark Gray of Movers Search Group. Another attendee, Wayne Daniels, senior vice president of Alliance Relocation Services, called Katz' message "right on".